Wednesday, April 4, 2012
Saturday, March 3, 2012
14 days of pain
Step 1. The first step you need to take is to research the lead. Attempt to verify if at least one piece of contact information is valid. Use Google, WhitePages.com, and Xobni to both verify information and search for additional means of communication.
Step 2. Call immediately if the lead provided a valid phone number, and leave a message if there is no answer.
Step 3. Send a text message to their cell phone, if provided.
Step 4. Email an introductory message—include a list of just-listed properties attached to the email. Sending the email from Fathom’s lead system allows you to use pre-written email templates, insert listings and track your communications. This is significantly more affective than sending emails from your personal email system.
Step 5. Mail business cards if address was provided.
Step 6. If you are able to locate a Facebook, LinkedIn, or Twitter profile, attempt to establish communication by sending a direct message and requesting to connect or become a friend.
Step 7. Record the results of each one of the above steps in your lead management system. This may sound tedious but it is a very important step.
.
day two
By this point, the lead has been contacted in a variety of ways. As you proceed through this process, it is important to note that there are far fewer tasks each day, and for the remaining “less painful” days, you are trying different tactics to evoke a response.
Use information that you gathered during your day-one research step to make an educated guess if the lead is relocating or if they may need to sell locally first. If unsure, attempt to send a combined email that offers either a free CMA or a relocation package.
Step 1. Send the free relocation package email and/or the free market analysis of their home offer. Attach a list of properties that match their criteria to every email. If the lead has not provided any search criteria, send a list of properties that represent the average prices for your area.
.
day three
Day three is dedicated to determining what price range and neighborhood the buyer is interested in. We use offer-and-response messaging to gather this information both in writing, phone message, and on the first video email. Make sure that you are consistent with your messaging. The reason that we use the foreclosure and best-buy scripts is because everyone wants a good deal, even if a very small percentage actually go on to buy a distressed property.
Step 1. Send a “Foreclosure, Bank Owned, and Short Sale Teaser Email.”
Step 2. Make first follow-up phone call and leave message if no one answers (use the foreclosure teaser script located below in Figure 7).
Step 3. Send your first video email.
.
Figure 7: “Foreclosure, Bank Owned, and Short Sales” Teaser Email and Script
“I just heard about a great foreclosure deal. Can you remind me what price range and neighborhood you are looking in? These properties normally go fast, so let me know as soon as you can. When are you available to view this great deal?”
.
day four
If you have not made contact by day four, it is time to start the research all over again and try and locate additional ways to communicate. Try searching other social networks by email and name, then follow the steps below:
Step 1. Attempt to make contact on another social network like LinkedIn.com or Plaxo.com.
Step 2. Send the “Price-Reduced Properties Email” and make sure to attach a list of properties that have reduced their prices recently with it.
.
Figure 8: Price-Reduced Properties Email
“I am sending you a list of the properties that have just reduced their prices. These homeowners tend to be more motivated sellers. If you are looking for a good deal, we should schedule a time to view some of these homes. Could you give me a call as soon as possible to schedule a time to get together? Please click on the link below to view the attached price-reduced properties.”
.
day five
You must continue to provide value throughout the entire lead conversion process, since there is a really good chance that your buyer has already registered on multiple real estate agents’ websites. In the end, it will be the agent that provides the most value that will win the client’s loyalty and their business.
Step 1. Send the “Best-Priced Properties Email,” which we outlined at the beginning of this chapter.
Step 2. Copy the “Best-Priced Properties Email” and send via Facebook or LinkedIn.
.
day six
Even the best agents need a day off. Let the break in communication come during the times you normally take time off. The potential client will appreciate it as well. We normally take one or two days off during this process. If you miss more than one day, consider extending the 10 Days of Pain another day.
.
day seven
It is very important throughout the lead conversion process to express to your leads any openings you might have to show homes, any open houses that you might be hosting, and most importantly, that you are in fact a real person that is taking time each day to provide them this service.
Step 1. Send the “Free Home Inspection Offer” described in Figure 9 and attach a limited list of bank-owned or short sale properties to the email.
Step 2. Make the third follow-up phone call that restates the same message: that you have an opening to show homes on a specific day or time.
.
Figure 9: Free Home Inspection Offer
“My boss just gave me two free home inspection certificates that I can give out ‘this week’ to two separate buyers that are interested in viewing homes on this Saturday or Sunday. This is a huge savings that doesn’t happen very often. Are you available this weekend?”
.
day eight
Many of us can get motivated by a little competition. On day eight, we create an offer that is time sensitive and “limited” to only a few winners to generate some buyer urgency.
Step 1. Send the “Contest Email” in Figure 10 and make sure to attach a list of just-listed or price-reduced properties to it.
Step 2. Send the “Contest Email” and attach just-listed properties to a message sent via Facebook, LinkedIn, or Twitter.
.
Figure 10: Contest Email
“Time for another great Fathom Realty contest. Congratulations to ‘Jonathan K’ for winning last month’s challenge! This month, we are giving away a free home appraisal from one of our preferred lenders to the first three people that can answer the following questions correctly: question #1, #2, #3. They are a little tougher this time, but all the answers can be found on my website ‘www.AgentWebsite.com.’ Please include mailing address so that we can mail the vouchers to the winner.”
.
day nine
By this time, you will have a pretty good idea if you are going to be able to make contact with the lead or not. Something to consider is that it is not uncommon to get your first response from a lead on days 9 through 11. Day nine is just about maintaining contact and being consistent. Remember when making your phone calls to mix up the time of day that you call. Try calling once in the morning, lunch, night, and once on the weekend.
Step 1. Send the “Price-Reduced Properties Email” (Figure 8) and make sure to attach a list of properties that have reduced their prices recently within it.
Step 2. Make a fourth follow-up phone call, and make sure you leave a message if there is no answer.
.
day ten
By the last day, you will have made more than fifteen different attempts to contact, which might have gotten a restraining order placed against you—or with any luck the potential client has decided that you are the hardest-working real estate agent of all time and hired you. All joking aside, our experience has shown very few people respond in a negative manner if the quality of the content was present. The people that do respond negatively were not going to use you anyway so there’s no real loss.
At the end of the ten-day time period, you will need to take one of the following courses of action:
If the contact information is invalid (like your email has bounced back and the phone number is disconnected), your only option is to change that lead’s category to “Trash” in your lead system.
If you have made contact with the lead and established a motivational level, then you need to classify the lead as an (A, B, C buyer or Hot, Watch, or Nurture) and continue your normal follow-up plan.
If you have made no contact with the lead but the contact information appears to be valid, change their category/status to “Nurture” and establish a follow-up plan with automated e-alerts, long term email campaigns and attempt make contact a minimum of once per week (or two weeks if your contact list begins to grow out of control).
Things to remember: Internet lead generation is another form of long-term investing. If you are not disciplined enough to email and call leads systematically over a 2–24 month time period, you will never realize your true return on investment.
This process might seem tedious because it is—but leads cost money, plain and simple. The lower your conversion rates are, the lower your margin and the higher your cost per transaction. Now is the time that we must focus on reducing our expenses, increasing our lead conversion ratios, and capturing more people in our Web.
Step 2. Call immediately if the lead provided a valid phone number, and leave a message if there is no answer.
Step 3. Send a text message to their cell phone, if provided.
Step 4. Email an introductory message—include a list of just-listed properties attached to the email. Sending the email from Fathom’s lead system allows you to use pre-written email templates, insert listings and track your communications. This is significantly more affective than sending emails from your personal email system.
Step 5. Mail business cards if address was provided.
Step 6. If you are able to locate a Facebook, LinkedIn, or Twitter profile, attempt to establish communication by sending a direct message and requesting to connect or become a friend.
Step 7. Record the results of each one of the above steps in your lead management system. This may sound tedious but it is a very important step.
.
day two
By this point, the lead has been contacted in a variety of ways. As you proceed through this process, it is important to note that there are far fewer tasks each day, and for the remaining “less painful” days, you are trying different tactics to evoke a response.
Use information that you gathered during your day-one research step to make an educated guess if the lead is relocating or if they may need to sell locally first. If unsure, attempt to send a combined email that offers either a free CMA or a relocation package.
Step 1. Send the free relocation package email and/or the free market analysis of their home offer. Attach a list of properties that match their criteria to every email. If the lead has not provided any search criteria, send a list of properties that represent the average prices for your area.
.
day three
Day three is dedicated to determining what price range and neighborhood the buyer is interested in. We use offer-and-response messaging to gather this information both in writing, phone message, and on the first video email. Make sure that you are consistent with your messaging. The reason that we use the foreclosure and best-buy scripts is because everyone wants a good deal, even if a very small percentage actually go on to buy a distressed property.
Step 1. Send a “Foreclosure, Bank Owned, and Short Sale Teaser Email.”
Step 2. Make first follow-up phone call and leave message if no one answers (use the foreclosure teaser script located below in Figure 7).
Step 3. Send your first video email.
.
Figure 7: “Foreclosure, Bank Owned, and Short Sales” Teaser Email and Script
“I just heard about a great foreclosure deal. Can you remind me what price range and neighborhood you are looking in? These properties normally go fast, so let me know as soon as you can. When are you available to view this great deal?”
.
day four
If you have not made contact by day four, it is time to start the research all over again and try and locate additional ways to communicate. Try searching other social networks by email and name, then follow the steps below:
Step 1. Attempt to make contact on another social network like LinkedIn.com or Plaxo.com.
Step 2. Send the “Price-Reduced Properties Email” and make sure to attach a list of properties that have reduced their prices recently with it.
.
Figure 8: Price-Reduced Properties Email
“I am sending you a list of the properties that have just reduced their prices. These homeowners tend to be more motivated sellers. If you are looking for a good deal, we should schedule a time to view some of these homes. Could you give me a call as soon as possible to schedule a time to get together? Please click on the link below to view the attached price-reduced properties.”
.
day five
You must continue to provide value throughout the entire lead conversion process, since there is a really good chance that your buyer has already registered on multiple real estate agents’ websites. In the end, it will be the agent that provides the most value that will win the client’s loyalty and their business.
Step 1. Send the “Best-Priced Properties Email,” which we outlined at the beginning of this chapter.
Step 2. Copy the “Best-Priced Properties Email” and send via Facebook or LinkedIn.
.
day six
Even the best agents need a day off. Let the break in communication come during the times you normally take time off. The potential client will appreciate it as well. We normally take one or two days off during this process. If you miss more than one day, consider extending the 10 Days of Pain another day.
.
day seven
It is very important throughout the lead conversion process to express to your leads any openings you might have to show homes, any open houses that you might be hosting, and most importantly, that you are in fact a real person that is taking time each day to provide them this service.
Step 1. Send the “Free Home Inspection Offer” described in Figure 9 and attach a limited list of bank-owned or short sale properties to the email.
Step 2. Make the third follow-up phone call that restates the same message: that you have an opening to show homes on a specific day or time.
.
Figure 9: Free Home Inspection Offer
“My boss just gave me two free home inspection certificates that I can give out ‘this week’ to two separate buyers that are interested in viewing homes on this Saturday or Sunday. This is a huge savings that doesn’t happen very often. Are you available this weekend?”
.
day eight
Many of us can get motivated by a little competition. On day eight, we create an offer that is time sensitive and “limited” to only a few winners to generate some buyer urgency.
Step 1. Send the “Contest Email” in Figure 10 and make sure to attach a list of just-listed or price-reduced properties to it.
Step 2. Send the “Contest Email” and attach just-listed properties to a message sent via Facebook, LinkedIn, or Twitter.
.
Figure 10: Contest Email
“Time for another great Fathom Realty contest. Congratulations to ‘Jonathan K’ for winning last month’s challenge! This month, we are giving away a free home appraisal from one of our preferred lenders to the first three people that can answer the following questions correctly: question #1, #2, #3. They are a little tougher this time, but all the answers can be found on my website ‘www.AgentWebsite.com.’ Please include mailing address so that we can mail the vouchers to the winner.”
.
day nine
By this time, you will have a pretty good idea if you are going to be able to make contact with the lead or not. Something to consider is that it is not uncommon to get your first response from a lead on days 9 through 11. Day nine is just about maintaining contact and being consistent. Remember when making your phone calls to mix up the time of day that you call. Try calling once in the morning, lunch, night, and once on the weekend.
Step 1. Send the “Price-Reduced Properties Email” (Figure 8) and make sure to attach a list of properties that have reduced their prices recently within it.
Step 2. Make a fourth follow-up phone call, and make sure you leave a message if there is no answer.
.
day ten
By the last day, you will have made more than fifteen different attempts to contact, which might have gotten a restraining order placed against you—or with any luck the potential client has decided that you are the hardest-working real estate agent of all time and hired you. All joking aside, our experience has shown very few people respond in a negative manner if the quality of the content was present. The people that do respond negatively were not going to use you anyway so there’s no real loss.
At the end of the ten-day time period, you will need to take one of the following courses of action:
If the contact information is invalid (like your email has bounced back and the phone number is disconnected), your only option is to change that lead’s category to “Trash” in your lead system.
If you have made contact with the lead and established a motivational level, then you need to classify the lead as an (A, B, C buyer or Hot, Watch, or Nurture) and continue your normal follow-up plan.
If you have made no contact with the lead but the contact information appears to be valid, change their category/status to “Nurture” and establish a follow-up plan with automated e-alerts, long term email campaigns and attempt make contact a minimum of once per week (or two weeks if your contact list begins to grow out of control).
Things to remember: Internet lead generation is another form of long-term investing. If you are not disciplined enough to email and call leads systematically over a 2–24 month time period, you will never realize your true return on investment.
This process might seem tedious because it is—but leads cost money, plain and simple. The lower your conversion rates are, the lower your margin and the higher your cost per transaction. Now is the time that we must focus on reducing our expenses, increasing our lead conversion ratios, and capturing more people in our Web.
Increasing conversions for internet leads
Very simple to increase conversions is scientific..
The most important day in the lead conversion process has always been the day the lead was received.
From my experience, you have the highest percentage chance of making contact with a lead while that consumer is still browsing your website.
Our goal is always to make initial contact within minutes of receiving a new lead notification. The InsideSales.com/MIT Lead Response Management Study reported that “the odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times.”
By waiting just 25 minutes, you are reducing your opportunity to get the sale by more than 20 times. During a shifting market when leads are scarce, you can’t afford to take those risks
Every new lead with a phone number
1. Call right away-minimum within 4 hours
2. We call 10 times over 14 days or until we get them on the phone or appointment
3. We push for the appointment to get them out looking at houses
Every new lead no phone number
1. we email them listings
2. we email a market report
3. we email them 10 times over 14 days
after the first 14 days are up
we email them the weekly market watch newsletter forever
weekly best deals
new properties to market
new solds
every month they get the just checking in..email..forever
1. Email –Email is the most common piece of information that you will be provided. You’ll want to be connected from the office, your phone, and through a Web interface for those times when you just have to log in from someone else’s computer.
2. Social Networks –If you were provided an email address or name, you can easily search online and see if the lead has a profile on any of the major social networks like Facebook.com, LinkedIn.com, Twitter.com, and Plaxo.com. Make sure you have accounts on them all.
3. Direct Mail –If an address was provided, take the time to mail a relocation package, seller’s guide, thank-you card, or a postcard. Whenever possible, include a couple of business cards in the envelope.
4. Video Email –Use a service like Eyejot.com or Goldmail.com to create a video that can be embedded into your email. Tyrone Bafaro from Seattle, Washington, commented that his best responses have come from sending video emails with mistakes like bloopers. Tyrone says, “If I can make them laugh with a video email, I am 50 percent closer to getting a buyer appointment.”
5. Text Message –Determine if the phone number provided is a cell phone and try sending a short text message. Many times you will get a response back from a text message long before ever getting a call back.
6. Phone Calls –Use Google Voice to track your calls, reduce long-distance charges, and create vanity numbers.
tips for conversion
1. Keep It Short –A few sentences will do best for most communications.
2. Make an Offer For Immediate Response (MOFIR) –Each message should include a time-sensitive offer that encourages an immediate response.
3. Include Properties –Buyers really only care about one thing: properties. Make sure you include a link to properties in every email, or in the case of a phone call, mention a specific teaser property (“I just heard about a good deal located in X area of town.”). In Fathom’s lead system you can set up every lead on a “e-alert” to receive a list of properties and also send a single property or list of properties right from the “compose email” section by clicking on the “Insert Listings” link.
http://www.fathomrealty.com/agentbox/lead-management/10-days-of-pain
The most important day in the lead conversion process has always been the day the lead was received.
From my experience, you have the highest percentage chance of making contact with a lead while that consumer is still browsing your website.
Our goal is always to make initial contact within minutes of receiving a new lead notification. The InsideSales.com/MIT Lead Response Management Study reported that “the odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times.”
By waiting just 25 minutes, you are reducing your opportunity to get the sale by more than 20 times. During a shifting market when leads are scarce, you can’t afford to take those risks
Every new lead with a phone number
1. Call right away-minimum within 4 hours
2. We call 10 times over 14 days or until we get them on the phone or appointment
3. We push for the appointment to get them out looking at houses
Every new lead no phone number
1. we email them listings
2. we email a market report
3. we email them 10 times over 14 days
after the first 14 days are up
we email them the weekly market watch newsletter forever
weekly best deals
new properties to market
new solds
every month they get the just checking in..email..forever
1. Email –Email is the most common piece of information that you will be provided. You’ll want to be connected from the office, your phone, and through a Web interface for those times when you just have to log in from someone else’s computer.
2. Social Networks –If you were provided an email address or name, you can easily search online and see if the lead has a profile on any of the major social networks like Facebook.com, LinkedIn.com, Twitter.com, and Plaxo.com. Make sure you have accounts on them all.
3. Direct Mail –If an address was provided, take the time to mail a relocation package, seller’s guide, thank-you card, or a postcard. Whenever possible, include a couple of business cards in the envelope.
4. Video Email –Use a service like Eyejot.com or Goldmail.com to create a video that can be embedded into your email. Tyrone Bafaro from Seattle, Washington, commented that his best responses have come from sending video emails with mistakes like bloopers. Tyrone says, “If I can make them laugh with a video email, I am 50 percent closer to getting a buyer appointment.”
5. Text Message –Determine if the phone number provided is a cell phone and try sending a short text message. Many times you will get a response back from a text message long before ever getting a call back.
6. Phone Calls –Use Google Voice to track your calls, reduce long-distance charges, and create vanity numbers.
tips for conversion
1. Keep It Short –A few sentences will do best for most communications.
2. Make an Offer For Immediate Response (MOFIR) –Each message should include a time-sensitive offer that encourages an immediate response.
3. Include Properties –Buyers really only care about one thing: properties. Make sure you include a link to properties in every email, or in the case of a phone call, mention a specific teaser property (“I just heard about a good deal located in X area of town.”). In Fathom’s lead system you can set up every lead on a “e-alert” to receive a list of properties and also send a single property or list of properties right from the “compose email” section by clicking on the “Insert Listings” link.
http://www.fathomrealty.com/agentbox/lead-management/10-days-of-pain
Friday, March 2, 2012
Agents Earn 100k or more GUARANTEED
Award Winning Real Estate Team...with an Overflow of Serious Prospects... Seeks Professional Full Time Agents Who Want to Work Reasonable Hours, Make More Money and Have a Fullfilling Life!
"
]I Guarantee You Will Make $30,000 or more Over the Next 12 Months or I Will Pay You $10,000 Cash!"* - Top Ten Team
That's right -- make more money (GUARANTEED) and have a more fulfilling real estate career! My name Linden Moe, and as you may or may not know, I’m an “untraditional” Real Estate Team Leader... consistently finding that we have an overflow of Buyer and Seller Prospects and VIP Clients - and not enough team members to help them.
Over the last 2 years I have been personally mentored by 2 of the Top Real Estate Sales Leaders In The World, and have been able to watch our real estate business grow exponentially.
We are currently generating 100+ Buyer And Seller Leads per month, EVERY MONTH, all while working a normal work week. This is because of my unique marketing methods and systems, our team continuously has an overflow of prospects to follow up with... and they all want information on how to purchase property and sell their existing home. This is where you come in:
You Could Increase Your Appointments and Closings -- Literally Overnight! Our System can put you in the very enviable position of helping to assist these prospects. You see, most of the people who call day-to-day need an agent to work with. That’s right, all of the Buyer and Seller prospects call us - my Team does no cold-calling. I’m looking for serious real estate professionals to handle these prospects.
Here's My Offer...
I’m offering to give you an endless stream of leads and appointments to work with in exchange for you joining my team. Sales Associates on my team make a lot of money, but more importantly - they keep all of it. There are NO hidden expenses. Plus you will receive leading edge training on all of our systems, marketing and consumer programs as well as ongoing Coaching and Training From The Top Real Estate Trainers In The Country, with NO cost to you.
We have prepared a free, no obligation report titled "Success Now, Guaranteed" detailing how our system works and how you can benefit. email us at info@njtoptenteam.com Thank you. Your inquiry will be held in the strictest confidence!
"
]I Guarantee You Will Make $30,000 or more Over the Next 12 Months or I Will Pay You $10,000 Cash!"* - Top Ten Team
That's right -- make more money (GUARANTEED) and have a more fulfilling real estate career! My name Linden Moe, and as you may or may not know, I’m an “untraditional” Real Estate Team Leader... consistently finding that we have an overflow of Buyer and Seller Prospects and VIP Clients - and not enough team members to help them.
Over the last 2 years I have been personally mentored by 2 of the Top Real Estate Sales Leaders In The World, and have been able to watch our real estate business grow exponentially.
We are currently generating 100+ Buyer And Seller Leads per month, EVERY MONTH, all while working a normal work week. This is because of my unique marketing methods and systems, our team continuously has an overflow of prospects to follow up with... and they all want information on how to purchase property and sell their existing home. This is where you come in:
You Could Increase Your Appointments and Closings -- Literally Overnight! Our System can put you in the very enviable position of helping to assist these prospects. You see, most of the people who call day-to-day need an agent to work with. That’s right, all of the Buyer and Seller prospects call us - my Team does no cold-calling. I’m looking for serious real estate professionals to handle these prospects.
Here's My Offer...
I’m offering to give you an endless stream of leads and appointments to work with in exchange for you joining my team. Sales Associates on my team make a lot of money, but more importantly - they keep all of it. There are NO hidden expenses. Plus you will receive leading edge training on all of our systems, marketing and consumer programs as well as ongoing Coaching and Training From The Top Real Estate Trainers In The Country, with NO cost to you.
We have prepared a free, no obligation report titled "Success Now, Guaranteed" detailing how our system works and how you can benefit. email us at info@njtoptenteam.com Thank you. Your inquiry will be held in the strictest confidence!
Friday, February 24, 2012
billion dollar agents lessons learned
craig proctor members
http://billiondollaragent.blogspot.com/2006/10/lester-f-cox-lester-f.html
http://billiondollaragent.blogspot.com/2006/11/jay-kinder-coldwell-banker-crossroads.html
http://billiondollaragent.blogspot.com/2006/11/wade-klick-remax-results-plymouth-mn.html
http://billiondollaragent.blogspot.com/2006/12/jeff-and-marsee-wilhems-remax-majestic.html
http://billiondollaragent.blogspot.com/2006/12/richard-and-kimberlee-machado-fidelis.html
mike ferry
http://billiondollaragent.blogspot.com/2006/09/karen-bernardi-bernardi-group-httpwww_05.html
http://billiondollaragent.blogspot.com/2006/12/sherry-wilson-sherry-wilson-co.html
http://billiondollaragent.blogspot.com/2006/10/lester-f-cox-lester-f.html
http://billiondollaragent.blogspot.com/2006/11/jay-kinder-coldwell-banker-crossroads.html
http://billiondollaragent.blogspot.com/2006/11/wade-klick-remax-results-plymouth-mn.html
http://billiondollaragent.blogspot.com/2006/12/jeff-and-marsee-wilhems-remax-majestic.html
http://billiondollaragent.blogspot.com/2006/12/richard-and-kimberlee-machado-fidelis.html
mike ferry
http://billiondollaragent.blogspot.com/2006/09/karen-bernardi-bernardi-group-httpwww_05.html
http://billiondollaragent.blogspot.com/2006/12/sherry-wilson-sherry-wilson-co.html
Friday, February 10, 2012
weekly-monthly- market watch newsletter
Subject: Pickering MARKETWatch: 87 New homes for sale this week (Jan 30)
Pickering MARKETWatch:Thursday, January 30th, 2012
From: Pickering, OntarioCloudy and Cold
Hi Dean,
It was a big week in Pickering
We had 87 new listings this week.
I got to see a few of the new ones with some clients who are looking for a fixer upper in the $300,000 range.
My top 3 fixer-upper picks right now would be:
1) 22 Greystone Crescent:This 3 bedroom bungalow is in a great neighborhood and it’s inan area of bigger homes. The yard is a great size, and with somecosmetic makeover it would fetch a lot more money.
2) 119 Mountainview Rd. NThis condo townhouse has been “lived in” for 22 years.The owners rented the property out, and it needs a lot of work toclean it up and get top dollar. Nothing crazy, just updating andcosmetics would go a long way.
3) 39 Elsmore RoadThis is a BIG house that needs a LOT of work. If you’re in themarket for a house that could be a showplace, this is it. It’s inthe Park area and is one of the last non-renovated houses inthe area. The lot is spectacular, and the house is an old victorianwith a great layout.
Here are the links to all the new listings that have come onthe market in the last 7 days:
> Up to $300,000
> $300,000 to $500,000
> $500,000 to $750,000
> over $750,000
If you’d like to see any of these homes – we’re holding PickeringHouse Tours daily for the month of February.
Tours times are:
Monday to Friday 10am and 1pmSaturday 10am 1pm and 4pmSunday 1pm and 4pm
Click here to join us.
I’ll be back next week with all the new listings.
Ryan Smith
ps. If you want to chat right now, give me a call at 905.661.9500
PLUS: Here are ways I can help you today:
Get A FREE GuideTo Real Estate Prices
http://www.SearchPickering.com/area/Pickering/guide.htm
Get FREE updates of all the new listingsthat come on the market in any price rangeand area you choose
http://www.SearchPickering.com/area/Pickering/marketwatch.htm
Find out about the best little-known loan programsavailable with our FREE Home Loan Report
http://www.SearchPickering.com/area/Pickering/homeloan.htm
Find Out How Much Your Home Is Worth…
http://www.SearchPickering.com/area/Pickering/cma.htm
FREE Ebook for HomeSellers…
http://www.SearchPickering.com/area/Pickering/seller.htm
Daily Tour of Homes
http://www.SearchPickering.com/area/Pickering/tour.htm
Search for Homes
http://www.SearchPickering.com/area/Pickering/searchhomes.htm
7 step internet lead conversion process
The most important thing you can focus on when you get a new lead is making contact with them.
This is the first time where some variation in the system occurs.
Up to this point, your website works EXACTLY the same as Julie Matthews’ website in
Winter Haven, and EXACTLY the same as EVERY Money Making Website in North America.
You’ve ALL got the same site, that says the exact same thing, makes the exact same offers, and follows up with the exact same automated process.
Once a lead shows up in your inbox, it’s the first time the exact same thing isn’t happening every time, because ME following up with leads is going to be different than YOU following up, and different still from Julie Matthews following up.
What I’ve tried to do here is eliminate as much discretion as possible, and show you exactly what to say and do when the leads come in so you get the best results possible.
A system you can pass on to your buyer’s agents or assistants.
Sometimes it’s difficult to connect with your prospects…so I’ve developed a 5-Star Prospect filter. It’s a sequence of calls, voicemails, and emails designed to connect you with as many of your prospects as possible. This whole process should happen within a week of getting a new lead. You’ll either connect with then, or you won’t. Either way is okay. We call this our 7-Step Connection Process.
Step#1
When you get a lead from your website, if you have a phone number and an e-mail address. Try the phone number first. Most of the time you’ll get someone’s home phone number and their work e-mail.
If you call them and get voice mail…leave this message.
“Hi I’m calling for Bob Crosby…this is Dean Jackson from Living In Winter Haven.com.
I’m putting together your marketwatch subscription today, and I’ve just got a couple of quick questions…can you give me a call at 1-800-420-6773. It’s 2 o’clock now, and I’ll be here until 5 or back in tomorrow morning at 9…ok? Thanks.”
Step#2
Immediately after you leave that voicemail send them this email message…
To: Bob@aol.com
Subject: Message on Your Voice Mail…
Hi Bob,
I just left a message on your voice mail…
I’m putting together your marketwatch subscription and I’ve got a couple of quick questions.
Would you prefer to talk by phone or email?
Thanks,Dean JacksonLivingInWinterHaven.com
Step#3
Try to call again, if you get the voicemail again, just hang up without leaving a message.
Step#4
If you get no reply…forward the original e-mail to them the next day with a short premessage
that says:
Is this the correct e-mail address for Bob Crosby?
Then include the message from the day before, along with the details section of the email
from the day before, so it would look something like this:
————————————————————————————
To: Bob@aol.com
Subject: Fwd: Message On Your Voicemail…
Is this the correct email for Bob Crosby?
>————————————————————-
>To: Bob@aol.com
>Subject: Message On Your Voicemail…
>
>Hi Bob,
>I just left a message on your voice mail…
>I’m putting together your marketwatch subscription and I’ve got a couple of quick questions.
>Would you prefer to talk by phone or email?
>
>Thanks,
Dean Jackson
LivingInWinterHaven.com
———————————————————————-
Step#5
Try to call again, if you get the voicemail again, just hang up without leaving a message.
Step#6
If you get no reply… send this email…
Hi Bob,
I didn’t have any luck trying to reach you by phone this week… and I just wanted you to know there’s a real person behind these emails.”☺
Are you still interested in the FREE Marketwatch subscription?
The reason I was trying to reach you is because we have two different programs.
If you’re going to move in the next 4-6 months or more, we’ll send you updates by mail every two weeks of ALL the homes that come on the market in the 2-week period.
It’s great for getting familiar with the market and keeping informed.
If you’re going to buy a home in the next couple of months, you may want to get more frequent updates on more specific area, neighborhoods or a narrower price range.
This is called our HomeSearch program.
Would you just reply to this message and let me know a little about your plans, so I know the best kind of information to send you?
Thanks…
Dean JacksonLivingInWinterHaven.com863.294.6773
Step#7
If you call them and get voice mail…leave this message.
“Hi Bob,
It’s Dean Jackson calling you from LivingInWinterHaven.com. I seem to be having a hard time connection with you this week…
Would you give me a call either today or any time tomorrow at 294.6773…
Ok? Thanks… Talk to you soon”
A word of caution, tone of voice is important. You’re not disappointed in them or anything, you’re merely stating a fact and know that you can help them, if you could just get in touch with them
This seven-step process will increase the number of people you connect with. If you don’t connect with them after completing this 7-step process… it’s okay. This process will identify most of the real 5-Star Prospects.
Focus on completing this process.
The quicker you can make this happen, the better, while it’s still fresh in their minds.
There’s one more scenario you need to be ready for.
If you get a request for MarketWatch or a Home Loan Report that doesn’t have a phone number, here’s what you do…
You skip right to step #2 and send the same email, but instead of saying “Message On Your Voicemail…” You say “Hi Bob, I got your message…”
Same thing in the body of the message. You just replace the opening line to say:
Hi Bob,
I just got your message…
I’m putting together your MarketWatch subscription…etc.
Then carry on with step #5 if they don’t respond by the end of the next day.
This is the first time where some variation in the system occurs.
Up to this point, your website works EXACTLY the same as Julie Matthews’ website in
Winter Haven, and EXACTLY the same as EVERY Money Making Website in North America.
You’ve ALL got the same site, that says the exact same thing, makes the exact same offers, and follows up with the exact same automated process.
Once a lead shows up in your inbox, it’s the first time the exact same thing isn’t happening every time, because ME following up with leads is going to be different than YOU following up, and different still from Julie Matthews following up.
What I’ve tried to do here is eliminate as much discretion as possible, and show you exactly what to say and do when the leads come in so you get the best results possible.
A system you can pass on to your buyer’s agents or assistants.
Sometimes it’s difficult to connect with your prospects…so I’ve developed a 5-Star Prospect filter. It’s a sequence of calls, voicemails, and emails designed to connect you with as many of your prospects as possible. This whole process should happen within a week of getting a new lead. You’ll either connect with then, or you won’t. Either way is okay. We call this our 7-Step Connection Process.
Step#1
When you get a lead from your website, if you have a phone number and an e-mail address. Try the phone number first. Most of the time you’ll get someone’s home phone number and their work e-mail.
If you call them and get voice mail…leave this message.
“Hi I’m calling for Bob Crosby…this is Dean Jackson from Living In Winter Haven.com.
I’m putting together your marketwatch subscription today, and I’ve just got a couple of quick questions…can you give me a call at 1-800-420-6773. It’s 2 o’clock now, and I’ll be here until 5 or back in tomorrow morning at 9…ok? Thanks.”
Step#2
Immediately after you leave that voicemail send them this email message…
To: Bob@aol.com
Subject: Message on Your Voice Mail…
Hi Bob,
I just left a message on your voice mail…
I’m putting together your marketwatch subscription and I’ve got a couple of quick questions.
Would you prefer to talk by phone or email?
Thanks,Dean JacksonLivingInWinterHaven.com
Step#3
Try to call again, if you get the voicemail again, just hang up without leaving a message.
Step#4
If you get no reply…forward the original e-mail to them the next day with a short premessage
that says:
Is this the correct e-mail address for Bob Crosby?
Then include the message from the day before, along with the details section of the email
from the day before, so it would look something like this:
————————————————————————————
To: Bob@aol.com
Subject: Fwd: Message On Your Voicemail…
Is this the correct email for Bob Crosby?
>————————————————————-
>To: Bob@aol.com
>Subject: Message On Your Voicemail…
>
>Hi Bob,
>I just left a message on your voice mail…
>I’m putting together your marketwatch subscription and I’ve got a couple of quick questions.
>Would you prefer to talk by phone or email?
>
>Thanks,
Dean Jackson
LivingInWinterHaven.com
———————————————————————-
Step#5
Try to call again, if you get the voicemail again, just hang up without leaving a message.
Step#6
If you get no reply… send this email…
Hi Bob,
I didn’t have any luck trying to reach you by phone this week… and I just wanted you to know there’s a real person behind these emails.”☺
Are you still interested in the FREE Marketwatch subscription?
The reason I was trying to reach you is because we have two different programs.
If you’re going to move in the next 4-6 months or more, we’ll send you updates by mail every two weeks of ALL the homes that come on the market in the 2-week period.
It’s great for getting familiar with the market and keeping informed.
If you’re going to buy a home in the next couple of months, you may want to get more frequent updates on more specific area, neighborhoods or a narrower price range.
This is called our HomeSearch program.
Would you just reply to this message and let me know a little about your plans, so I know the best kind of information to send you?
Thanks…
Dean JacksonLivingInWinterHaven.com863.294.6773
Step#7
If you call them and get voice mail…leave this message.
“Hi Bob,
It’s Dean Jackson calling you from LivingInWinterHaven.com. I seem to be having a hard time connection with you this week…
Would you give me a call either today or any time tomorrow at 294.6773…
Ok? Thanks… Talk to you soon”
A word of caution, tone of voice is important. You’re not disappointed in them or anything, you’re merely stating a fact and know that you can help them, if you could just get in touch with them
This seven-step process will increase the number of people you connect with. If you don’t connect with them after completing this 7-step process… it’s okay. This process will identify most of the real 5-Star Prospects.
Focus on completing this process.
The quicker you can make this happen, the better, while it’s still fresh in their minds.
There’s one more scenario you need to be ready for.
If you get a request for MarketWatch or a Home Loan Report that doesn’t have a phone number, here’s what you do…
You skip right to step #2 and send the same email, but instead of saying “Message On Your Voicemail…” You say “Hi Bob, I got your message…”
Same thing in the body of the message. You just replace the opening line to say:
Hi Bob,
I just got your message…
I’m putting together your MarketWatch subscription…etc.
Then carry on with step #5 if they don’t respond by the end of the next day.
Thursday, February 9, 2012
lead conversion for agents
watch this regarding your lead response times
http://next.inman.com/2012/02/lead-response-time-is-critical-case-study-video/
http://next.inman.com/2012/02/lead-response-time-is-critical-case-study-video/
Tuesday, February 7, 2012
Saturday, February 4, 2012
Thursday, February 2, 2012
team syatem
Team Leader
Team Leader motivates team members to reach team goals. The team leader's responsibilities include: management, supervision, leadership, motivation, and inspiration. The team leader must have a clear vision of team objectives and be able to communicate those objectives to the team. All team members should have a written job description and be held accountable by the team leader. A team creates incredible leverage, but only if it is managed properly. 2 2 24 days
Mike
Buyer Agents
Buyer Agents (Buyer Specialists) help you leverage the buyer side of your business. In the typical arrangement, the team leader (rain maker) markets and generates the buyer leads. The buyer agent follows up with the leads, signs buyers agreements during the buyer presentation, shows homes, negotiates contracts, oversees inspections, and attends closings. Either the buyer agent or another team member handles the contract management (tracking) based on the size of the team. There are many benefits. The team leader expands the business and saves time. The buyer agent gets a constant flow of leads and business. This is a commission position where the buyer agent and the team leader split the resulting sales commission. It is best to have all team employment agreements in writing. 2 2 24 days
Mike
Listing Agents
Listing Agents (Listing Specialists) help you leverage the seller side of your business. In the typical arrangement, the team leader (rain maker) markets and generates the seller leads. The listing agent follows up with the leads, signs listing agreements during the listing presentation, and attends closings. Either the listing agent or another team member handles the listing management, contract negotiation, inspection, and contract management (tracking) based on the size of the team. There are many benefits. The team leader expands the business and saves time. The listing agent gets a constant flow of leads and business. This is a commission position where the listing agent and the team leader split the resulting sales commission. (Some compensation plans pay a flat fee per listing taken.) It is best to have all team employment agreements in writing. 2 2 24 days
Mike
Contract Manager
Contract Manager (Closing Manager, Transaction Manager) is responsible for tracking all the dates and events in a transaction from the time of contract to the time of closing. This includes: ordering title work & HOA documents, arranging inspection, procuring vendor bids, tracking financing, confirming appraisal value, analyzing closing figures, and constant contact with all transaction parties including client, co-op agent, title rep, lender, inspector, appraiser, and others. This frees up the team leader and other sales members (buyer agents and listing agents) to sell more homes instead of monitoring contracts. The team becomes more efficient and profitable. This is a salary or hourly position. Often bonuses are paid for successful closings. It is best to have all team employment agreements in writing. 2 2 24 days
Mike
Listing Manager
Listing Manager is responsible for tracking your listing inventory from the time the listing agreement is signed to the time the home goes under contract. The Listing Manager markets the home per the marketing plan. This includes: getting the sign up, acquiring keys, placing lock boxes, ordering or taking photos, designing and printing flyers, entering MLS data, setting showings, calling for showing feedback, advertising placements, internet marketing placements, and constant contact with the client. When licensed, the Listing Manager may also receive and negotiate offers. This frees up the team leader and listing agents to list more homes instead of monitoring current listings. The team becomes more efficient and profitable. This is a salary or hourly position. Often bonuses are paid for successful contracts. It is best to have all team employment agreements in writing.
Team Leader motivates team members to reach team goals. The team leader's responsibilities include: management, supervision, leadership, motivation, and inspiration. The team leader must have a clear vision of team objectives and be able to communicate those objectives to the team. All team members should have a written job description and be held accountable by the team leader. A team creates incredible leverage, but only if it is managed properly. 2 2 24 days
Mike
Buyer Agents
Buyer Agents (Buyer Specialists) help you leverage the buyer side of your business. In the typical arrangement, the team leader (rain maker) markets and generates the buyer leads. The buyer agent follows up with the leads, signs buyers agreements during the buyer presentation, shows homes, negotiates contracts, oversees inspections, and attends closings. Either the buyer agent or another team member handles the contract management (tracking) based on the size of the team. There are many benefits. The team leader expands the business and saves time. The buyer agent gets a constant flow of leads and business. This is a commission position where the buyer agent and the team leader split the resulting sales commission. It is best to have all team employment agreements in writing. 2 2 24 days
Mike
Listing Agents
Listing Agents (Listing Specialists) help you leverage the seller side of your business. In the typical arrangement, the team leader (rain maker) markets and generates the seller leads. The listing agent follows up with the leads, signs listing agreements during the listing presentation, and attends closings. Either the listing agent or another team member handles the listing management, contract negotiation, inspection, and contract management (tracking) based on the size of the team. There are many benefits. The team leader expands the business and saves time. The listing agent gets a constant flow of leads and business. This is a commission position where the listing agent and the team leader split the resulting sales commission. (Some compensation plans pay a flat fee per listing taken.) It is best to have all team employment agreements in writing. 2 2 24 days
Mike
Contract Manager
Contract Manager (Closing Manager, Transaction Manager) is responsible for tracking all the dates and events in a transaction from the time of contract to the time of closing. This includes: ordering title work & HOA documents, arranging inspection, procuring vendor bids, tracking financing, confirming appraisal value, analyzing closing figures, and constant contact with all transaction parties including client, co-op agent, title rep, lender, inspector, appraiser, and others. This frees up the team leader and other sales members (buyer agents and listing agents) to sell more homes instead of monitoring contracts. The team becomes more efficient and profitable. This is a salary or hourly position. Often bonuses are paid for successful closings. It is best to have all team employment agreements in writing. 2 2 24 days
Mike
Listing Manager
Listing Manager is responsible for tracking your listing inventory from the time the listing agreement is signed to the time the home goes under contract. The Listing Manager markets the home per the marketing plan. This includes: getting the sign up, acquiring keys, placing lock boxes, ordering or taking photos, designing and printing flyers, entering MLS data, setting showings, calling for showing feedback, advertising placements, internet marketing placements, and constant contact with the client. When licensed, the Listing Manager may also receive and negotiate offers. This frees up the team leader and listing agents to list more homes instead of monitoring current listings. The team becomes more efficient and profitable. This is a salary or hourly position. Often bonuses are paid for successful contracts. It is best to have all team employment agreements in writing.
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